Effective – May 1, 2003
Sound & Vision 400,000*
AudioRevolution.com 152,695*
Home Theater 110,000*
Stereophile 87,000*
E-gear 65,000**
Stereophile Guide 55,322***
The Perfect Vision 47,771*
Widescreen Review 40,000***
The Absolute Sound 28,000*
* ABC audited readers per month
** Audit in progress
*** No Audio/Postal Statement
What is ModernHomeTheater.com?
Modern Home Theater (AKA: RHT) is the newest AudioRevolution.com online publication dedicated to home theater equipment, unprecedented “virtual tour” access to the most exclusive AV systems, DVD and feature film reviews and more.

What is AudioRevolution.com?
AudioRevolution.com is the number two
audio/video publication in the world (surpassing Home Theater, behind only Sound + Vision magazine), with over 152,695 readers monthly (source: ABC Interactive audit October 2002).


Advertising on ModernHomeTheater.com
Banner Ads* (3 different sizes available) $25 CPM and up
RHT Sweepstakes (One month)$5,500 $5,500
RHT Email Newsletter “advertorial” (75 words) $1,500
RHT Email Banner Ad (two sizes available) $500
AR “Back Page” (500 x 500 pixel pop-under) $4,000 per month
* impressions are run of network.

Advertising on AudioRevolution.com
Banner Ads* (3 different sizes available) $25 CPM and up
AR Sweepstakes (One month) $8,500
AR Email Newsletter “advertorial” (75 words) $1,500
AR Email Banner Ad (two sizes available) $750
AR “Back Page” (500 x 500 pixel pop-under) $4,000 per month
* impressions are run of network.

How Do The AudioRevolution.com and RHT Newsletters Work?
Both publications send a weekly email newsletter to a highly targeted list of A/V enthusiasts containing insightful news, reviews and features. “Advertorials” are written ads (with a small logo or photo) that are designed to educate readers about your products. Banners are excellent for branding and high click-through rates.

Why Are Sweepstakes So Effective?
Within one month, a client can generate thousands of entrants who instantly turn into sales leads, a targeted emailing list for your company and market research. Sweepstakes leave AV enthusiasts lusting for your gear and leave you with a tangible database perfect for one-to-one marketing.

How Much Do Campaigns Cost?
High-performance campaigns start around $750 per month (12x with credit card payment). Campaigns with a taste of our best ads range between $1,500 and $5,000 per month. To take action, contact Daniel Burks at 310.280.5280.


AudioRevolution.com Demographics
Average reader age 29 years old
Male - Female ratio 81% male - 19% female
Average AV system value $12,910
Average invested in DVDs/CDs per year $1,165
Household income more than $75,000 a year 55 percent
Household income more than $100,000 a year 44 percent


Dollar for advertising dollar, nothing can compare to AR
“Upon arriving at Classé, the first thing I did to establish an online presence for the brand was to begin advertising with the AudioRevolution.com. In my experience, dollar for advertising dollar, nothing can compare.”

Dave Nauber
Vice President of Marketing
Classe’


80 Percent Of RGPC On-Line Leads Are Closed By Local Dealers
"Of all advertising media available to manufacturers of audio and video equipment we have found consumer reaction to our ads placed on AudioRevolution.com to be the most active, best qualified, 80 percent of which are closed by the local dealers to whom we forward the inquiries. We find that this web advertising dove tails with our other print advertising, both of which seems to be noticed by the dealers' sales staff. The amazing number of impressions we are making on Audio Revolution has made our product a near household name within the AV industry."

Dick McCarthy
Partner
Richard Gray’s Power Company


With AudioRevolution.com we ALWAYS get a huge return.
“Our experience with AudioRevolution.com has been nothing short of remarkable . . . Whenever we promote using this vehicle . . . we always get a huge return. AudioRevolution.com understands their business and, more importantly, understands the specific needs of us as a client.”

Mark Schifter
Founder
AV123.com



Our results with AudioRevolution.com are real and measurable
“This is advertising the way it was meant to be! What a pleasure it is to do business with a company that understands the speed and scope of the Net. The AudioRevolution.com team excels at getting things done quickly, and understands the need for accurate and audited reporting.

“AudioRevolution.com helps Axiom Audio reach one of the most targeted AV audiences on the Web. Their up-to-the-minute content, innovative strategies, and their sophisticated demographic tracking are [an] invaluable help in designing and implementing our campaigns. Our results with AudioRevolution.com are real and measurable, and their real-world attitude makes doing business with them a breeze.”

Amie Colquhoun
Co-founder
Axiom Audio


…more affluent, potential Sunfire customers for far less money
"Sunfire will be shifting over $10,000 a month from print magazines to Internet because of the results of our long-term campaign on AudioRevolution.com. The Revolution reaches more affluent, young potential Sunfire customers for far less money than the established publications. What a great ad buy."

Randy Bingham
Director of Marketing and Sales
Sunfire Corporation



AudioRevolution.com can translate their interest into sales
Since we started advertising our products on AudioRevolution.com two years ago, to say that we have realized a significant return on our investment would be an understatement. Its consistently fresh, informative, and diverse content has created what I believe to be one of the most valuable readerships in the industry: tech-savvy, solution oriented consumers who represent where the industry is going, not where it's been, and can translate their interest into sales as fast as any group of eyeballs I've encountered. AudioRevolution.com should be at the top of the list for companies looking for ways to build their brand not only today, but also into the future.

Howard Schilling
Co-Founder
Camelot Technology – xHi-Fi



…the kind of actual sales that we don’t see from other media.
"All of the time and money Transparent Audio has spent on our website, monitoring and replying to e-mail and advertising on AudioRevolution.com, has yielded incredible dividends in actual sales activity. It’s the kind of activity that we just don’t see from our other advertising."

Karen Sumner
President
Transparent Audio


Insightful words and comprehensive reviews is why I read AR
AudioRevolution.com is the best source for up to the minute information on the latest and greatest from the world of electronics. Insightful words and comprehensive reviews is why I read AR.

A unique database to get your message across instantly to hundreds of
thousands in a targeted demographic.

Kevin Gabriel
Director of marketing
API




. . . $100,000 plus in Revel sales in one month
"The effect of AudioRevolution.com advertising has been spectacular! In March of 2001, nine AudioRevolution.com readers emailed us directly saying that they bought Revel loudspeakers based on ads and reviews that recently ran on AudioRevolution.com. We can associate more than $100,000 in sales [directly with] these emails. Imagine how many people have gone to dealers and/or bought Revel loudspeakers that didn't take the time to write? AudioRevolution.com is not just helping brand Revel Loudspeakers as the premier high-end speaker manufacturer, they are clearly influencing our sales right now."

Kevin Voecks
Director of Research and Technology
Madrigal



Commands the attention of high-end loyalists & the technocrat
“In recent years the “high-end” audio/video industry has undergone radical change, enjoying a much broader market appeal then ever before. In the future, attempting to reach these new technologically hip customers using the same old marketing and print advertising vehicles will be futile.

AudioRevolution.com commands the attention of both the high-end loyalist and the new technocrat. Over the last two years, advertising on AudioRevolution.com has not only increased our brand recognition, but has introduced us to the future of performance audio/video marketing.”

Andy Regan
Vice President of Marketing
Meridian USA


AudioRevolution.com has already paid for itself... ten-fold
"The most important future growth opportunity for DTS communications is clearly the Internet. AudioRevolution.com is miles ahead of most companies that attempt to provide an avenue to communicate the latest consumer electronic information. This advertising commitment has already paid for itself... ten-fold!"

David Del Grosso
Director of Marketing
DTS
To explore your options with advertising on ModernHomeTheater.com or AudioRevolution.com please call 310.280.5280 or e-mail us with your Name, Company Name, Phone and Fax numbers and how you heard of ModernHomeTheater.com.



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Copyright ©1996-2009 Audio Video Revolution







Rosenthal Residence ­ Los Angeles, California System Design by Simply Home Entertainment Christopher Hansen, Tim Duffy Audio Tuning by Bob Hodas Video setup by William Phelps Everybody Loves Philıs Theater Some people are early adopters of HDTV. However, TV producer Phil Rosenthal takes it to an entirely new level. As the creative force behind the scenes of the hit CBS TV show ³Everybody Loves Raymond,² Rosenthal not only has a pretty serious HDTV system in his personal theater room, he actually creates HDTV content for us all to watch. Since long before he became the mastermind behind a successful primetime sitcom, Rosenthal has been hosting what he affectionately calls ³Sunday Movie Night² for his friends at his home. In the early days, his audio was piped through his first pair of stereo speakers via the mono output of a beloved VCR. Rosenthal made it a tradition to play the greatest films of all time, including musicals and classic black-and-white films, as well as the latest blockbusters. With the Sunday Night Movie tradition foremost in his mind, his primary goal in shopping for a beautiful new house in Los Angeles was finding a room suitable for use as a fantastic home theater. Rosenthal sought the design skills of one of Beverly Hills most sought-after system design teams in Christopher Hansen and Tim Duffy of Simply Home Entertainment. The requirements of the theater revolve around both physical comfort and AV performance. The room, tasteful and modest by Hollywood standards, filled with several sofas and chairs, takes ³cushy² to another level. Huge pillows await guests who want to spread out on the floor. The hardwood floor in the room is sonically buffered by a very large and beautiful rug, which covers several layers of thick padding. The walls are acoustically dampened with porous fabric that allows sound to pass though the surface and absorbed by the treatments beneath. Additional audio fine-tuning comes via audio expert Bob Hodas, who uses Meyer Sound EQs and a $35,000 SIM System II software and hardware measurement system. These tools allow audio guru Hodas to find the strengths and weaknesses of the physical room, as well as the actual system, enabling him to make improvements in the placement of speakers, adjust the settings and levels of subwoofers, and much more. Less is done with the EQ than one might expect, with most of the EQ work being done in the lower frequencies. Hodas believes that these low-frequency improvements often set the base for a more open midrange and smoother high frequencies. System designers Hansen and Duffy worked with Rosenthal to integrate high-performance and state of the art audio equipment into the theater. Most striking is the use of $40,000 per pair Cello Stradivari Master loudspeakers beside the screen, placed well in front of the front wall. Most purpose-built, high-end home theaters in Hollywood have movie theater speakers hidden behind the screen, but Rosenthal wanted audiophile sound, so Simply Home Entertainment created this speaker configuration to benefit from the best of both worlds. The center-channel audio duties are handled by a Revel Voice speaker in a ***sofett*** under the window. This puts the center channel just below the screen when watching movies on the system rather than directly behind it. The Rosenthal theater includes a collection of the finest AV electronics currently available at any price, including Meridianıs $20,000 DVD player, called the 800, connected digitally to a $16,000 Meridian 861 AV preamp. This digital connection is a unique proprietary link that allows a pure digital connection between Rosenthalıs Meridian 800 DVD player and the Meridian 861 AV preamp for the best possible sound from DVD-Video, CDs and DVD-Audio system. Other high-end DVD-Audio players are forced to connect via analog connections, which introduce a level of analog to digital conversion that incrementally clouds the music playback and film soundtracks. In a theater this designed to operate at this high performance level, any degradation of the sound would be unacceptable. Other high-end audio products grace the racks of the Rosenthal theater, including a Mark Levinson No. 336 power amplifier, Classeı amplifiers and much more (see rack photo). Controlling the system has been made extremely easy, thanks to Simply Home Entertainmentıs custom programming of Rosenthalıs AMX VPN-CP two-way color touch-panel controller. The words ³Movies² and ³Music² grace the center of the remote. When the ³Movie² button is pressed, the lights automatically dim, thanks to a Lutron Graphic Eye lighting control, and a 10-foot-wide Stewart StudioTek 130 motorized film screen dramatically drops from the ceiling. In the bay window behind the screen, an additional blackout screen drops to further darken the room. Heavy motorized blackout shades automatically cover the windows in the room, as well as the small control room that contains media storage shelves and the equipment rack closet. Many Hollywood high rollers have, as a professional courtesy from the movie studios, the ability to get access to 35 millimeter prints of feature films. Accordingly, many large-scale theaters for TV and movie executives install film projectors, along with traditional video projectors. These professional courtesies are certainly available to Rosenthal. However, upon experiencing an audition of the video performance of the Vidikron Vision One nine-inch CRT projector by Simply Home Entertainment, Rosenthal decided that there was no practical need for 35 millimeter film in his system. According to Rosenthal, the Vision One, paired with a Faroudja video processor, has almost all of the color saturation and brightness of film (³Everybody Loves Raymond² is shot on film and then transferred to high-resolution video for HDTV and NTSC broadcasts). Additionally, Rosenthal observes, film showings require the use of professional projectionists, which make the movie watching process far too formal for a New York boy. In order to get the maximum resolution, brightness and contrast from Rosenthalıs video system, Simply Home Entertainment brought in video expert William Phelps, who is known for his work on nine-inch CRT projectors like the Vidikron Vision One and the Sony G90. Phelps was able to take the already excellent Vision One and make it more film-like in its output for movies and HDTV. The most important part of the Rosenthal Theater is the way it is used. With fun being the ultimate goal, guests ranging from ³Everybody Loves Raymond² star Ray Romano to grips and production assistants from the show are invited for screenings. Finding the best pizza in Los Angeles is an ongoing challenge that has inspired Rosenthal to literally hire catering firms that go so far as to fire up their ovens in mobile pizza kitchens built into trucks that end up parked in the driveway of the Rosenthal residence during movie night. His guests love the special attention, from the food to the wine to the special selection of films. Rosenthal remembers screening ³West Side Story² recently for a group of guests who were a little too young to have ever seen the film in a commercial theater. With incredibly resolute video and gleaming audio, his guests left that Sunday Night at Philıs with a whole new appreciation for the power of a feature film. The Rosenthal Theater proves the positive social effects of owning a home theater. You donıt need an incredibly expensive theater to host great events that turn people on to the emotional power of music and movies. As public schools increasingly cut back on the amount of music and art that is taught during the school day, a full feature theater gives you and your guests the ability to experience some of the most important and exciting art ever made right in your own home.